Name
The Secret Sauce: An Engagement Story
Date & Time
Tuesday, October 17, 2023, 1:50 PM - 2:20 PM
Speakers
Description
Financial literacy does not move the needle on financial behavior. This is not because financial literacy is in and of itself useless, the problem is that financial literacy is coming before feelings of financial empowerment and intrinsic motivation. This session will review current research on financial literacy, financial behavior, and change theory. Financial literacy programs could be more powerful if they started with feelings instead of facts and figures.
Location Name
Baltimore 1-2
Session Type
Breakout Session