Daniella Moiseyev recently joined Principal Financial Group as the Head of Retirement and Income Solutions Content Strategy. In this role she is responsible for strategically leveraging customer stories and thought capital to drive awareness, engagement, and experiences with plan sponsors, financial professionals, participants, and distribution partners.

Daniella has a diverse background in business strategy, marketing, and business development. Most recently, she was the Head of US Marketing at Smart, a fast-growing global retirement technology provider, responsible for overseeing the company's marketing strategy and thought leadership. Earlier, she served as the Chief Marketing Officer of PCS Retirement, a mid-sized recordkeeper, and, before that, the Chief Marketing Officer at the American Retirement Association (ARA). Prior to the ARA, she held senior-level marketing, key accounts and product management roles at T. Rowe Price, RidgeWorth Investments and Prudential Investments.

Daniella is a frequent speaker at industry conferences and an advocate for empowering women in the workplace. Daniella served on the WIPN Board of Directors for six years, including as President in 2020. She currently co-chairs the DC chapter of WIPN and serves on the organization's Advisory Council.

Daniella earned a M.B.A with a Marketing concentration from Rutgers, The State University of New Jersey and holds the FINRA Series 7, 24 and 66 licenses.

She resides in Severna Park, Maryland and when she’s not volunteering on numerous industry committees, Daniella enjoys travelling, hiking and kayaking with her husband and daughter.